Magazine Ad Specs

ADVERTISING RATES (PER MONTH)
AD SIZE	WEBSITE	12X	6X	3X	1X
2-Page Spread	Pillow Ad	4140	4731	5322	5913
Full Page	Pillow Ad	2298	2629	2958	3285
2/3 Page	Leaderboard	1933	2209	2485	2760
1/2 Page	Leaderboard	1450	1657	1864	2071
1/3 Page	Skyscraper	967	1105	1243	1381
1/6 Page	Jr. Skyscraper	645	737	829	921
PREMIUM POSITIONS
AD SIZE	WEBSITE	12X	6X	3X	1X
I/F Cover	Pillow Ad	2692	3077	3462	3846
I/B Cover	Pillow Ad	2692	3077	3462	3846
Page 1	Pillow Ad	2692	3077	3462	3846
Back Cover	Pillow Ad	2944	3364	3786	4206
All rates include corresponding website presence. information for online ad specs is below.

ADVERTISING DIMENSIONS
AD SIZE	WIDTH	HEIGHT
2-Page Spread* (bleed)	16 6/8"	10 7/8"
Full Page bleed* trims to:	8 3/8"	10 7/8"
Full Page (no bleed)	7 1/2"	10"
2/3 Page vertical	4 5/8"	10"
1/2 Page horizontal	7 1/2"	4 7/8"
1/3 Page square	4 5/8"	4 7/8"
1/3 Page vertical	2 1/2"	10"
1/6 Page vertical	2 1/2"	4 7/8"

Artwork Specifications

1. High Resolution PDF files — all fonts embedded
2. Adobe InDesign files — all text converted to paths with images either embedded or included in a separate folder
3. Adobe Illustrator CS2 or earlier — all text converted to paths with images either embedded or included in a separate folder
4. Adobe Photoshop 7.0 or earlier — must be at least 300dpi, all text layers rendered
5. QuarkXPress 6.0 or earlier - All images and/or other links included, PC fonts only
6. We cannot accept the following formats: Corel, MS Word, MSPublisher, MS PowerPoint, Apple Macintosh fonts

Online Ad Specs

All files must be saved as a gif, a jpg or a swf (swf files must be embedded in a html document).
Any ad with a White background must have at least a 1 pixel border around it.
Maximum file sizes for gif, jpg and flash ads are as follows:

• 728x90 (Leaderboard Ad) - 40k (No more than 3 loops)
• 300x250 (Pillow Ad) - 40k (No more than 3 loops)
• 300x250 (Sticky Note Ad) - 90k (No more than 3 loops)
• 160x300 (Jr. Skyscraper Ad) - 30k (No more than 3 loops)
• 160x600 (Skyscraper Ad) - 40k (No more than 3 loops)

File size limit may affect the look of banners; ie. photos may take on a posterized look.

In order to create professional, web-standard and successful online products for our clients, our team has put in place the following turn-around rules:

• 2 day turn-around for a one (1) frame jpg and animated gifs.
• 4 day turn-around for all Flash ads.

Animated gif banners may have no more than five (5) frames.
All banners (gifs or Flash) may loop only three (3) times. For Flash files, use this code:

On the very first frame of your animation, write:

On the very last frame of your animation, write:

We must have backup gifs or jpgs for all Flash ads.
Flash ads must have an 'invisible' button over the ad using this code:

The button must be clickable during the entire Flash animation. Click for Flash tutorial with screen shots

Final frame needs to have your message and/or logo.

When submitting your creatives, you will need to send us:

• A gif file (for animated gif ads)
• A jpg file or gif file file (for static ads)
• A swf file, a backup gif or jpg file and a Flash (.fla) file for review (for Flash ads)

Using a Mac and have our extensions turned off? Please put file extensions in the names of all files. (.gif, .jpg, .swf)

Ad Examples

728x90 (Leaderboard Ad) - 40k

The 728x90 run-of site banner ad contains plenty of space to fit your branding message and call-to-action. With a 468x60 run-of-site banner ad, you determine the number of impressions the ad will deliver each month.

728x90 Banner Ad Details:

• Ad reports will be sent via e-mail on a monthly basis.
• one-time banner creation fee.

---

300x250 (Pillow Ad) - 40k

Pillow ads are large ads that appear within articles in all of the editorial sections. Pillow ads can contain links to your Web site or e-mail, though you do not need a Web site to participate.

300x250 Banner Ad Details:

• Ad reports will be sent via e-mail on a monthly basis.
• one-time banner creation fee.

---

300x250 (Sticky Note Ad) - 90k

Sticky note ads are large ads that appear to be floating from the top of the page under the logo. Sticky note ads can contain links to your Web site or e-mail, though you do not need a Web site to participate.

300x250 Banner Ad Details:

• Ad reports will be sent via e-mail on a monthly basis.
• one-time banner creation fee.

---

160x300 (Jr. Skyscraper Ad) - 40k

Are you looking for a targeted advertising approach? If so, then perhaps a Jr. Skyscraper Ad is what you need. Section Sponsorship banner ads are large in size and are delivered in a fixed position on a specific page or in a fixed position on all pages of an entire section. One advantage of a Section Sponsorship is that there is no limit to the number of times the banner ad is displayed. The ad is delivered each time a page of the specific sponsored section is loaded, ensuring you get maximum exposure.

160x300 Banner Ad Details:

• Ad reports will be sent via e-mail on a monthly basis.
• one-time banner creation fee.
• Rates are based on a 6-month agreement.

---

160x600 (Skyscraper Ad) - 40k

The 160x600 run-of site banner ad is the largest ad on our site and contains plenty of space to fit your branding message and call-to-action. With a 160x600 run-of-site banner ad, you determine the number of impressions the ad will deliver each month.

160x600 Banner Ad Details:

• Ad reports will be sent via e-mail on a monthly basis.
• one-time banner creation fee.

Tracking

We currently use Open AdStream ad-tracking software on all of our banner ads. Open AdStream not only delivers the ads effectively, but also provides our advertisers with information they can use to determine the success of their ads.

Open AdStream Statistics will be sent via email on a monthly basis. The advertiser is provided with information such as impressions (number of times the banner ad has appeared on our pages), as well as click-throughs (amount of people who clicked on the banner ad) on a daily or monthly basis. Below is an example of the Open AdStream report.

Banner ads are a great way to drive local traffic to your existing Web site. The banner ad serves as a link from our site to yours. If you would like more information about banner ads, be sure to check out the Options button on the menu above.

Advertiser Credit Application

Print, fill out and fax to Journal credit manager at 336.727.7245

Click here to download the credit application

IMPORTANT INFORMATION ABOUT PDF FILES:

Unless otherwise indicated, all forms and information documents on this page are "PDF" (Portable Document Format) files. To view the files, you need to have the Adobe® Acrobat® Reader (version 5.x or greater) installed on your computer.

The Acrobat Reader, installation and usage information, and a Browser Plug-In (for viewing files within your browser window) are available FREE from Adobe's Web Site - just click the link below and follow the instructions.

PRINTING TIP: Several of the documents included on this page use very narrow margins, particularly the forms. If you have problems with the edges of the document being "cut off" by your printer, select the "Shrink to fit" option in the Print dialog box. This option will proportionally reduce the document so that it will fit within the printable area for your printer.